News

Winning Colours® Multi-Cleaner Reaches Arizona

Roll-out Continues Westward

(January 29, 2007) Barrie, Ontario, Canada - Winning Brands Corporation (Pink Sheets: WNBD) www.WinningBrands.ca announces that its Winning Colours® Multi-Cleaner retailer listings have expanded to Arizona. Paint retailers in the cities of Phoenix, Mesa and Tempe placed opening orders within 24 hours of Winning Brands awarding distribution of Winning Colours® to Arizona’s L & D Enterprises at a recent industry convention. This sets a new speed record for Winning Brands translating a regional distributorship appointment into actual retailer orders. Larry Mugar of L & D considered Winning Colours® Multi-Cleaner the best new product idea of the 71 offered at that convention.

Winning Colours® Multi-Cleaner has reached the Rocky Mountains on a national roll-out that began with the Eastern seaboard in 2006 and has moved progressively westward through the heartland of America. Now at the mountains, Winning Colours® is expected to head North to Colorado and West to California. Winning Brands is expecting to attain coast-to-coast distribution for Winning Colours® Multi-Cleaner in 2007. The environmental clean-up solution’s popularity is growing because of its convenience, earth friendliness, kindness to skin and versatility.

Winning Brands’ National Sales Manager Lorne Kelly thanks the group’s growing family of sales professionals for this success. Winning Brands’ approach to the market is to educate first, then to ask for the order. “Demonstrating the ease and safety of Winning Colours® is the primary focus” says Kelly.

Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in Canada using North American materials. The company’s mission is to replace hazardous chemicals in widespread use with safer alternatives. Winning Brands’ product range includes consumer and industrial versions of Winning Colours® Multi-Cleaner as well as Solvent Free Solutions™ alternatives to toxic Dry Cleaning solvents and other environmental cleaning solutions.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

Information:

Rhonda Windsor, Vice-President, Winning Brands Corporation Direct: (905) 898-2646 Office (705) 737-4062

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 Rhonda@WinningBrands.ca