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Winning Colours® Multi-Cleaner Arrives in the Carolinas

Largest Independent Distributor in the Region Joins Winning Brands Network

 

Nov 21, 2006  Barrie, Ontario, Canada -  Winning Brands Corporation (Pink Sheets: WNBD) www.WinningBrands.ca   announces that Winning Colours® Multi-Cleaner is being introduced to consumers and hardware retailers in the Carolinas by Monroe Hardware of Monroe, North Carolina.   Monroe was founded in 1886 and is widely considered to have deep roots in the region.  Monroe Hardware will be able to service retailers throughout the Carolinas from its 200,000 sq. ft. warehousing facility in Monroe.   

 

This is Winning Brands’ first South Eastern wholesale listing and provides Winning Colours® Multi-Cleaner with an additional warehousing, logistics and sales platform to service independent retailers in America’s various regional markets.   Days earlier a similar arrangement was announced with B.E. Atlas in Chicago.  Winning Brands is in the initial phase of its business plan, introducing distributors of various kinds to Winning Colours® Multi-Cleaner in 2006 and early 2007 to carry out testing of the product and receive training in preparation for distribution to their retailers.  The value-added approach of servicing independent retailers through distributors is considered by Winning Brands’ management to be the basis of stable long term relationships throughout its markets geographically and demographically.  This is instead of by-passing distributors to service retail accounts directly.  The listing with Monroe is effective immediately.

 

Winning Brands’ Sales Manager Lorne Kelly feels that America is starting to appreciate the benefits of Winning Colours® Multi-Cleaner in a number of markets.  “When you have 1,000 cleaning uses in a single convenient solution, every home is a candidate for Winning Colours®” says Kelly.   “Monroe Hardware is showing its leadership position by bringing Winning Colours® Multi-Cleaner in early to its region, ahead of others” he adds.

 

Winning Brands’ CEO Eric Lehner considers it a good time to be launching environmentally responsible products.  “Our company’s view is that Climate Change is a real phenomenon, and that it’s going to get worse before it gets better.  All ecological inputs have to be considered carefully – the environment is going to be under a lot of stress during the era of Climate Change” says Lehner, adding “We designed Winning Colours® to be as strong as a solvent, but benign in the environment where all chemicals end up”.  He concluded that “…our distributors and retailers are distinguishing themselves with a new solution to deal with traditional cleaning problems.  That means clean with a clear conscience”.

 

Winning Colours® Multi-Cleaner is an environmentally responsible clean-up solution that has come to the attention of professionals in the Paint and Home Improvement industry because of the product’s ability to convert most oil-based and other complex stains into simple clean-up with plain water instead of harsh chemicals. The appeal of Winning Colours® Multi-Cleaner is not just its technical performance but also its kindness to skin – a feature increasingly important to consumers and retailers.    Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in North America for domestic and export needs.  The company’s mission is to replace hazardous chemicals in widespread use with safer alternatives.  The company’s product range includes consumer and industrial versions of Winning Colours® Multi-Cleaner as well as Solvent Free Solutions™ alternatives to toxic Dry Cleaning solvents and other environmental cleaning solutions.

 

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.   Release Nbr: 26

                                                                                       Contact Information:

  Rhonda Windsor, Vice-President, Winning Brands Corporation  (905) 898-2646

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada   L4N 6T3  Tel (705) 737-4062, Fax(705) 737-9793,  www.WinningBrands.ca