News
Winning Brands Corporation & Miele Wet Cleaning System
Installations Meet Targets
December 20, 2006 Barrie,
Ontario, Canada - Winning Brands Corporation (Pink Sheets:
WNBD) www.WinningBrands.ca announces that Holland America Line (HAL) cruise ships ms Volendam and ms Zaandam have
now been converted from on-board Dry Cleaning to a Wet-Cleaning, non-toxic
alternative, on time and on budget. HAL
gave Winning Brands notice in October 2006 that it intended to expand use of
Winning Brands’ Solvent Free Solutions Team™ to replace conventional Dry
Cleaning systems. Seven Holland America
Line ships now use Wet-Cleaning. The emerging on-time and on-budget pattern of the Holland America Line conversions will be
encouraging to the cruise industry as it looks for a reliable alternative to
on-board Dry Cleaning. Holland America
Line has been an industry leader in developing a non-toxic garment cleaning
strategy. The most recent conversions
give it special experience because of the growing number of persons being
served in this manner. Approximately
15,000 - 20,000 passengers and crew at any given time are now being served
without resorting to the use of any Perchloroethylene whatsoever. Perc is a widespread Dry Cleaning solvent
whose phase-out has been recommended by the United States Environmental
Protection Agency and other organizations because of its adverse environmental
and health effects.
The replacement technology is a strategic alliance
between Miele’s North American sales offices for the equipment and Winning
Brands Corporation as the manufacturer of the advanced non-toxic cleaning
agents. Implementation is managed by the
group’s Solvent Free Solutions Team™ based in
The Solvent Free Solutions Team™ (SST) provides a
“one-stop shopping” approach for the cruise ship operator to deliver speed and
convenience. The group’s mandate is to
plan all conversion activity to take place during a single cruise where
duration permits. The ship leaves its
port of origin with Dry Cleaning on board and arrives at its final port with a
completely converted Wet Cleaning operation instead. All mechanicals, training
and supply is done on the vessel, live. In the case of the ms
Volendam and ms Zaandam, SST support personnel were present on board from
Winning Brands Corporation manufacturers the
proprietary cleaning agents for the system used aboard the Holland America Line
vessels and works through its Solvent Free Solutions Team™ with industry
leaders such as international appliance manufacturer Miele to bring these
solutions to the field. Winning Brands
and Miele are targeting the conversion of all cruise ships internationally and
land based Dry Cleaners. Winning Brands
also manufactures other environmental cleaning solutions for home and business
applications to replace hazardous chemicals in widespread use with safer
alternatives.
Certain statements in this press release
that are not historical facts are "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. Such
statements may be identified by the use of words such as
"anticipate," "believe," "expect,"
"future," "may," "will," "would,"
"should," "plan," "projected," "intend,"
and similar expressions. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that may cause the actual
results, performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied by such
forward-looking statements. The Company's future operating results are
dependent upon many factors, including but not limited to the Company's ability
to: (i) obtain sufficient capital or a strategic business arrangement to fund
its expansion plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control. Release Nbr:29
…2
Contact Information:
Rhonda Windsor, Vice-President
Winning Brands Corporation
(905) 898-0918
Barrie, Ontario, Canada
L4N 6T3
(705) 737-4062 Tel
(705) 737-9793 Fax
Solvent Free
Solutions Team Direct:
George Loney and
O.J. MacDonald
gloney@solventfreesolutions.com
(866) 300-8042