(December 4, 2009) Barrie, Ontario, Canada - Winning Brands Corporation (Pink Sheets: WNBD, Frankfurt: WMU.F) www.WinningBrands.ca, manufacturer of popular new Winning Colours Stain Remover, has appointed DRTV industry leader Hawthorne Direct www.hawthornedirect.com to manage the implementation of Winning Brands’ first-ever Direct Response Television Advertising. The addition of DRTV to Winning Brands’ U.S. launch strategy for Winning Colours Stain Remover is a major development in the company’s ambitions for the versatile cleaning solution because of the national cable network platform envisioned for the campaign. This will be the first time that Winning Colours Stain Remover advertising will be seen on TV by consumers across America. Preliminary plans call for Winning Colours Stain Remover direct response advertising to begin by the 1st week of May 2010. Production will take place at Los Angeles Center Studios www.lacenterstudios.com

Winning Brands CEO, Eric Lehner, explains the context: “We have now received in writing confirmation of our being an approved trading partner with our first major U.S. retailer with national reach. Pending the activation of this relationship, we will commence building an “As Seen on TV” stature for Winning Colours Stain Remover. It is well known that products which are active in the DRTV platform can be particularly successful in traditional retail because of the appeal for consumers of “celebrity” products and the convenience of purchasing them spontaneously in stores. Furthermore, the DRTV format permits advertising cost recovery to make our on-air presence sustainable. The bottom line is that 2010 is year in which Winning Colours Stain Remover will fully engage with the American consumer.”

Winning Colours has already secured national retail partnerships in Canada (where the advanced cleaning solution was developed) including Walmart, Home Depot, Canadian Tire, Home Hardware and Zellers. The fact that Winning Colours Stain Remover is newer to the USA has not prevented early U.S. product fans from posting a wide range of creative and difficult stain scenarios at YouTube creating a growing community - http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets. The innovative stain remover and multi-cleaner is targeted by the company to become the world’s favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when used as a diluted multi-cleaner. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

ABOUT HAWTHORNE DIRECT: Hawthorne Direct is a full service direct response advertising agency. Led by DRTV pioneer, Tim Hawthorne, the agency has for 21 years been the pioneer and innovator in Long Form and Short Form solutions. Most Americans have seen Hawthorne’s work without realizing it, through award winning campaigns for small entrepreneurs, established manufacturers and many Fortune 500 brands, earning a best-in-class reputation. Hawthorne Direct’s media buying management is unparalleled and is combined with an integration of DRTV with digital media, direct mail and print.