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Winning Brands Begins Exports to China

 

(May 22, 2006)  Barrie, Ontario, Canada - Winning Brands Corporation (WNBD - PK) announces that it is commencing exports to China in June 2006 of its advanced new cleaning solution Winning Colours Multi-Cleaner for the consumer market in the world’s most populous nation, where it will be known by the trademark 1000+ Multi-Cleaner for its many uses. 

 

With approximately 1.5 billion people and impressive economic growth, China is expected to permanently overtake the United States in buying power soon; however most of China’s consumer product demand is being satisfied by its own emerging producers.  Winning Brands Corporations CEO Eric Lehner points out that by commencing exports to China now, Winning Brands is strengthening its foundation for global operations.  “There is a use for 1000+ Multi-Cleaner in the life of every single Chinese person, young and old” says Lehner.  “There are very few products for which this would be a reasonable statement. This fact and our progressive approach to business relationships is why our potential is so vast”.

 

Winning Colours / 1000+ Multi-Cleaner is manufactured in North America by Winning Brands Corporation and was chosen by leading Chinese environmental products firm Magi Science & Technology Development Ltd of Beijing to satisfy emerging interest in China for environmental solutions.  Winning Colours is a non-toxic solvent and cleaner that is being noticed in North American markets for its unique balance of performance and earth friendliness.  Magi will be the distributor of record.  Export of finished consumer products moving from North America to China is rare by contrast to the high volume flowing in the other direction.   According to Lehner the Chinese people and government have an international perspective and are willing to engage in fair trade but do have the huge advantage of a vast supply of intelligent and industrious workers for a fraction of North American costs.  Lehner attributes Winning Brands’ success in building this export arrangement to mutual respect, long term thinking and a willingness to share both the challenges and rewards of the project.  “This is not about penetrating a market, but rather developing a market jointly for shared benefits – a more constructive and rewarding approach for all parties concerned”. 

 

 


-Release 003:  WBC – I - Release 3 May  22  06

 
This release may include projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable; it can give no assurances that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

 

Contact Information:

Winning Brands Corporation, 11 Victoria St., Ste. 220A,  Barrie, Ontario, Canada  L4N 6T3

Tel  (705) 737-4062,  Fax (705) 737-9793  www.WinningBrands.ca

Rhonda Windsor, Vice-President: Rhonda@WinningBrands.ca     Eric Lehner, CEO  Eric@WinningBrands.ca