News

Illinois Goes for Winning Colours Multi-Cleaner®

Positive Tests in the Chicago Market Lead to First Orders

(September 27, 2006) Barrie, Ontario, Canada - Winning Brands Corporation (PINK SHEETS: WNBD) announces today that Winning Colours Multi-Cleaner® will be sold for the first time in the Chicago metropolitan area, moving from “trials” to live sales effective October 2006 in several communities on the outskirts of Chicago. The new clean-up solution has been given the green light by an established regional group of Ace Hardware stores serving Naperville, Aurora, Wheaton, Plainfield, Romeoville and Montgomery. With a population over 9 Million, Greater Chicago is a key target market for Winning Colours Multi-Cleaner®. Ace Hardware is a retailer owned co-operative with 4,700 locations in all 50 states and several international markets. Additional Ace Hardware stores elsewhere in Illinois are nearing the completion of their evaluation of Winning Colours Multi-Cleaner® .

Winning Brands’ Sales Manager Lorne Kelly is glad that Illinois is responding so soon after similar positive results in Tennessee and Maryland. “Our goal is to have Winning Colours Multi-Cleaner® available in all 50 states. Every American should have access to this great product. Chicago is the first major metropolitan area in the mix” says Kelly.

Winning Colours Multi-Cleaner® is making news in the home improvement industry because of its easy conversion of oil based messes and other problems into a simple clean-up with plain water. Unlike conventional solvents, Winning Colours Multi-Cleaner® was developed to be kind to skin and the environment. The opening order for Winning Colours® (www.WinningColours.com) by Illinois’ Buikema’s Ace Hardware group reflects growing interest in the product amongst diverse grass roots retailers in the USA who know early on what the new trends are in customer needs and wants. Environmental responsibility without sacrificing performance is the new expectation. This is how Winning Colours Multi-Cleaner® is positioned.

Winning Brands Corporation (www.WinningBrands.ca) is a North American manufacturer of environmentally responsible cleaning solutions. The company’s mission is to replace hazardous chemicals in widespread use with safer alternatives. In addition to its consumer products, Winning Brands is ramping up the introduction of a non-toxic alternative for Dry Cleaners wishing to discontinue use of Perchloroethylene, amongst other industrial applications.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release Nbr:19

Contact Information

Winning Brands Corporation

Rhonda Windsor, Vice-President Investor Relations

905-898-0918 www.WinningBrands.ca , rhonda@WinningBrands.ca