News

Winning Colours Multi-Cleaner® Sales Start in Tennessee

Tests in the South Confirm Popularity of New Clean-up Solution

September 24, 2006 Barrie, Ontario, Canada - Winning Brands Corporation (PINK SHEETS: WNBD) announces today that Winning Colours Multi-Cleaner® is moving from “test market” stage to live sales in Tennessee effective immediately. The new clean-up solution had been undergoing long term consumer testing to ensure that it will meet consumer needs in the southern market region. Prince Hardware in Centerville, TN is an Ace Hardware banner. It has been the lead test site in the region because it represents the American heartland and is considered to accurately reflect the market realities outside urban centres. Ace Hardware is a retailer owned co-operative with 4,700 locations in all 50 states and several international markets. Other Ace Hardware stores are nearing the completion of their testing of Winning Colours Multi-Cleaner® in other regions.

Winning Colours Multi-Cleaner® is making news in the industry because of its easy conversion of oil based messes and other problems into a simple clean-up with plain water. The opening “live” order for Winning Colours Multi-Cleaner® (www.WinningColours.com) by Prince Ace Hardware reflects increasing physical distribution of Winning Colours Multi-Cleaner® in the USA.

Winning Brands’ Sales Manager Lorne Kelly says that the significance of the order is that it demonstrates how systematically the Company’s plan for national distribution is being implemented. “It’s happening” he says. “We are following a plan step by step. First creating awareness amongst professionals, being patient during trials and supplying small initial quantities for personal verification are the early steps” says Kelly in discussing the company’s recent start in Maryland and now Tennessee. “Becoming a national brand in the USA is the logical result of all that we are doing” he added.

Winning Brands Corporation (www.WinningBrands.ca) is a North American manufacturer of environmentally responsible cleaning solutions. The company’s mission is to replace hazardous chemicals in widespread use with safer alternatives. In addition to its consumer products, Winning Brands is ramping up the introduction of a non-toxic alternative for Dry Cleaners wishing to discontinue use of Perchloroethylene, amongst other industrial applications.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release Nbr:18

Contact Information

Winning Brands Corporation

Rhonda Windsor, Vice-President Investor Relations

905-898-2646 www.WinningBrands.ca , rhonda@WinningBrands.ca