Winning Brands Begins Exports to India
$100 Million Market Targeted
(July 16, 2006)
Barrie, Ontario,
Canada - Winning Brands Corporation (WNBD - PK) announces that it is
commencing exports to India
in August 2006 of its advanced new cleaning solution Winning Colours
Multi-Cleaner for the consumer market in the world’s second most populous nation. The product will be known by the trademark “1000+
Multi-Cleaner” internationally for its many uses. The first Indian city in which Winning
Colours / 1000+ Multi-Cleaner will be distributed is Chandigarh,
population 900,000, capital of the Punjab, 150 miles from Delhi,
capital of India.
Winning Brands Corporation’s CEO Eric Lehner
points out that early positive response to Winning Colours Multi-Cleaner in India during a 9 month market evaluation phase
played an important part in the decision to proceed with a launch in India. “We are taking a long term view” says
Lehner. “The potential is massive, but
requires mature sensible development. By
studying the situation and testing before taking this step, we have already
increased our likelihood of success”.
Winning Colours / 1000+ Multi-Cleaner is manufactured
in North America by Winning Brands
Corporation. www.WinningBrands.ca
The company feels that growing environmental consciousness internationally is
beneficial to the Winning Colours / 1000+ Multi-Cleaner brand because the
product is a non-toxic solvent and cleaner described by the company as kind to
skin and the environment while being powerful and versatile for clean-ups of
various kinds.
With a population over one billion people and impressive
economic growth, India
is one of the most desired markets for consumer product companies who can
develop suitable arrangements. Winning Brands’ local representative managing
the introduction, Vivan Singh Gill says that there are many ways in which the
people of India
can use the product in daily living and in industrial settings. Formerly with
UPS, Hewlett Packard and DuPont in various capacities, most recently as Marketing
Team Leader, Mr. Gill states that the product Winning Colours / 1000+
Multi-Cleaner “..is very well suited to the need by
Indian consumers for good value and versatility, yet delivers performance
characteristics that are distinctly modern”. “The Indian emerging middle class
of 300 million people will eventually be the equivalent in size to the entire population
of the United States”
he adds. Winning Brands CEO Eric Lehner says the company has calculated a target
market size for Winning Colours / 1000+ Multi-Cleaner in India of U.S. $100
Million.
Certain statements in this press release
that are not historical facts are "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. Such
statements may be identified by the use of words such as
"anticipate," "believe," "expect,"
"future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of Winning Brands Corporation (the Company) to be
materially different from those expressed or implied by such forward-looking
statements. The Company's future operating results are dependent upon many
factors, including but not limited to the Company's ability to: (i) obtain
sufficient capital or a strategic business arrangement to fund its expansion
plans; (ii) build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii) competitive
factors and developments beyond the Company's control. Release 8.
Contact Information:
Investor Relations: Rhonda Windsor, Vice-President: Rhonda@WinningBrands.ca
Winning Brands Corporation, 11 Victoria St., Ste. 220A, Barrie, Ontario, Canada L4N
6T3
Tel (705) 737-4062, Fax (705) 737-9793 www.WinningBrands.ca