News

Winning Brands to Launch Non-Toxic

Cleaners for Fire Fighters

Bunker gear gets new cleansing system to protect fire fighters

(June 15, 2006) Barrie, Ontario, Canada - Winning Brands Corporation (PINK SHEETS: WNBD) announced today a strategic alliance with CLOR Group LLC of Oak Brook Illinois to develop and implement new distribution strategies for Winning Brands’ ReGuard-4 brand Bunker Gear Cleaning System. ReGuard-4 has been developed to give fire departments a non-toxic solution for the cleaning of protective gear worn by firefighters and to prevent an accumulation of contaminants on their equipment. Keeping bunker gear clean is now recognized as a significant health and safety issue confronting the world’s firefighters. The National Fire Protection Association estimates that there are over 1,100,000 public firefighters in the USA in addition to private brigades and the military.

Winning Brands CEO Eric Lehner states that field trials have been extremely positive, however excellence in business implementation is just as important. “CLOR Group management have deep understanding of the needs of emergency responders worldwide. This strategic alliance increases the likelihood that a breakthrough product like the ReGard-4 line will actually yield the bottom line business results it deserves.” says Lehner.

CLOR Group Managing Partner Robert Larsen will apply the entrepreneurial experience which caused his team at Norcross Safety Products to grow the business from $40 Million to $400 Million over the six years of his service there. Norcross is a leading supplier of bunker gear in North America. CLOR Group executive Peter Cosentino brings Fortune 500 consumer product experience and an impressive record for building distribution in a variety of markets. “We were impressed by the genuine enthusiasm for the ReGuard-4 concept by the fire departments who tested the products” says Cosentino. “Fire fighters are realists and don’t waste their time with products or procedures that aren’t useful.” “So it’s significant these professionals are supportive to grow awareness of this superior new cleaning system.” adds Larsen.

Winning Brands estimates the world market for the ReGuard-4 product range to be $100 Million annually based on the early pattern of use in real settings. Lehner cautions there are always variables that could impede growth toward this potential, but states a commitment to launch ReGuard-4 is now justified based on “several years of development, progressive testing, environmental leadership - and now positive feedback from the market.” “We want and anticipate real results for Winning Brands’ products, not just dreaming” says Lehner.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

-Release 006: WBC – I - Release #6 June 15, 06

CONTACT INFO: Winning Brands Corporation Investor Relations: Rhonda Windsor, Vice-President, 905-898-0918, www.WinningBrands.com , Rhonda@WinningBrands.ca

Robert Larsen, Managing Partner CLOR Group LLC, (630) 563-9754 rlarsen@ClorGroup.com