News
Winning Colours Multi-Cleaner approved
for Distribution through Pro-Group, Inc.
Arrangement Opens Door to Thousands of New Store Locations
(August 15, 2006) Barrie, Ontario, Canada - Winning Brands Corporation (PINK SHEETS: WNBD) announces that its leading consumer product, Winning Colours Multi-Cleaner has been approved for distribution through PRO Group, Inc – America’s largest independent hardlines group representing 40 member distributors with 162 warehouses that service approximately 30,000 retailers.
Winning Colours Multi-Cleaner is an environmentally advanced consumer and industrial cleaning solution that is as strong as a solvent, but as gentle as soap. The company is positioning the product as the ideal paint clean-up liquid and general stain remover because of its kindness to skin and delicate surfaces that often get stained. Winning Colours is gaining popularity for its ability to convert even oil based messes into a simple clean up with plain water. The product is manufactured in North America and targeting key export markets in the coming months. The company estimates the North American market potential for this brand at $100 Million annually in current SKU configurations and considers the Group Vendor status with PRO Group Inc to be an important step forward.
Also known to consumers for its PRO Hardware banner, PRO Group, Inc. is dedicated to keeping the independent retailer and wholesaler relationship thriving. Winning Brands (www.WinningBrands.ca) CEO Eric Lehner states that maintaining a strong presence amongst independent retailers is key to building a diverse portfolio of customers instead of relying only on the nation’s largest chains for visibility. “Winning Colours Multi-Cleaner generates repeat business from consumers who discover its power, versatility and strength. With this new distribution channel, thousands of locally oriented retail outlets across America can develop one-on-one relationships with consumers who will come back for more” says Lehner. Winning Brands Sales Manager Lorne Kelly adds that “PRO Group can help us compete by offering over $3 Billion group purchasing power and with outstanding advertising & marketing opportunities”. According to Lehner this development is a breakthrough for the brand because it provides access to a vast array of logistics and account servicing resources through the member distributors. “Even if nothing else were to happen for the brand from this point forward, this single relationship can provide truly national storefront presence in all 50 states”. This puts a very solid foundation under our feet” he stated.
Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release Nbr:
Contact Information
Winning Brands Corporation
Rhonda Windsor, Vice-President Investor Relations
905-898-0918