Florida
Joins Winning Colours Multi-Cleaner®
Retail Network
Sunshine State Considered Leader in Market Potential
for Breakthrough Clean-up Solution
October 12, 2006 Barrie,
Ontario,
Canada -
Winning Brands Corporation (PINK SHEETS:
WNBD) announces that Winning Colours Multi-Cleaner® will
be available in Florida
starting October 2006. The first retail
operation to commence on-shelf sales in the state is the newly renovated Ace
Hardware banner store in the heart of Key West,
the southernmost city in the continental United States. With its year ‘round lifestyle, boating
sector and heavy tourism traffic, Florida is considered a promising market for
the retail growth of Winning Colours Multi-Cleaner®. Management of the first retail site in Florida is eager to
introduce Winning Colours Multi-Cleaner® to the throng of people regularly
passing through The Keys. “Let’s get
rolling!” says the store’s owner Andy Strunk.
This development follows the emergence of several
“first sale states” for Winning Colours Multi-Cleaner® in rapid succession
recently as Winning Brands Corporation implements its roll-out in various
geographic markets. “Florida is the equivalent of several states
all wrapped up in one” says Winning Brands CEO Eric Lehner; “With approximately 16 Million
residents, this market is larger than 46 other states. It’s even larger than many countries. On top of that, the climate, marine industry
and environmental needs all combine for a success story in the making for Winning
Colours Multi-Cleaner®”
Winning Brands Corporation (www.WinningBrands.ca) designed and
manufactures Winning Colours Multi-Cleaner® (www.WinningColours.com) in North America. It
is a clean-up solution positioned to be as strong as a solvent, but gentle as
soap. The product has been receiving
attention in the home improvement sector because of its power, versatility and
safety. Winning Brands’ mission is to
replace hazardous chemicals in widespread use with safer alternatives – for
home and business, with a focus on cleaning.
The company is a past nominee for the Ethics in Action Award and has
been developing strategic alliances with other environmentally responsible
corporations. An example is the
collaboration between Winning Brands Corporation and Miele of Europe to
introduce non-toxic alternative solutions to Dry Cleaners who are phasing out
the use of Perchloroethylene. That
commercial application of Winning Brands’ work is nearing readiness in Naples, Florida
with the scheduled November 2006 opening of Diamond Cleaners. “It will be a completely non-toxic garment
cleaners but still capable of treating all “Dry Clean Only” garments with plain
water and the Miele/Winning Brands Solvent Free Solution approach” reports
Lehner.
Winning Brands’ Sales Manager Lorne
Kelly notes the readiness of consumers for breakthrough
products that deliver performance and safety in one package. “We’re on the right side of that equation”
says Kelly.
Certain statements in this press release
that are not historical facts are "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. Such
statements may be identified by the use of words such as
"anticipate," "believe," "expect,"
"future," "may," "will," "would,"
"should," "plan," "projected,"
"intend," and similar expressions. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that may cause
the actual results, performance or achievements of Winning Brands
Corporation (the Company) to be materially different from those expressed or
implied by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited to the
Company's ability to: (i) obtain sufficient capital or a strategic business
arrangement to fund its expansion plans; (ii) build the management and human
resources and infrastructure necessary to support the growth of its
business; and (iii) competitive factors and developments beyond the
Company's control. Nbr:21
Contact Information
Winning Brands Corporation
Rhonda Windsor, Vice-President Investor Relations
905-898-0918
www.WinningBrands.ca , rhonda@WinningBrands.ca