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Winning Brands Reports 100% Growth for

Winning Colours Multi-Cleaner

Number of Retail Outlets Doubles over 2005

 

August 9, 2006 - Barrie, Ontario, Canada - Winning Brands Corporation (WNBD:PK) announced growth in the number of retail outlets  throughout North America carrying its Winning Colours Multi-Cleaner to the milestone figure of 2,000 stores, with unit volume for the first 6 months of 2006 running at 100% above 2005 levels.  

 

Winning Colours Multi-Cleaner is manufactured in North America by Winning Brands Corporation. (www.WinningBrands.ca)   Winning Colours is now available coast to coast in Canada at Canadian Tire stores, Home Hardware, and True Value Hardware.  It is also being tested at selected outlets of additional national retailers such as Home Depot, Color Your World Paint stores, Benjamin Moore, PartSource and others.  The Company will commence U.S. commercial sales in August 2006.

 

Winning Brands CEO Eric Lehner states that is possible that there will be several years of high double digit growth for Winning Colours Multi-Cleaner when taking international distribution into account.  China, India and Germany are scheduled to receive initial shipments soon.  “Consumers are finding additional uses for the product when they get it home from the store – more value, convenience and efficiency than first expected” he stated.  The basis of the company’s initial advertising campaign is unsolicited testimonials from real customers.  “Authenticity is the most solid foundation for the emergence of a community of loyal brand customers” says Lehner.  “Our promotional ideas come from their experiences – and the ideas keep coming.” he added.  The planned U.S. television launch of Winning Colours Multi-Cleaner during summer 2006 on a well known shopping channel will rapidly accelerate exposure to the significant consumer base in the United States by the 3rd and 4th quarter 2006.

 

The Company estimates that the global market for Winning Colours Multi-Cleaner to be U.S. $1 Billion dollars annually for all contemplated SKU variations at the retail level.  Winning Brands also manufactures non-toxic alternatives to Dry Cleaning solvents, specialized personal care products and advanced cleaning solutions designed to replace hazardous chemicals in widespread use.

 

Consumers are discovering the convenience of Winning Colours Multi-Cleaner being as strong as a solvent but gentler than soap.  This unexpected technical prowess in a cleaning product that is kind to skin and the environment has been generating grass roots support from consumers and industries in a variety of markets.  These include marine, pet, automotive, convenience stores, paint and others.  This diversity is permitting the rapid increase in the number of outlets for the Company’s product line which is having an exponential effect on its revenues.

 


Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release 12.

Contact Information:

Investor Relations: Rhonda Windsor, Vice-President: Rhonda@WinningBrands.ca

Winning Brands Corporation, 11 Victoria St., Ste. 220A,  Barrie, Ontario, Canada  L4N 6T3

Tel  (705) 737-4062,  Fax (705) 737-9793  www.WinningBrands.ca