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Merger Creates New Environment for Cleaning Products

 

Barrie, Ontario, Canada -  April 6, 2006 Winning Brands Corporation (Pink Sheets: WNBD) announces that it is entering into a Merger Agreement and Plan of Reorganization to acquire environmental cleaning products company Niagara Mist Marketing Ltd of St. Catharines, Ontario (dba The Soap Factory).  The Soap Factory manufactures environmentally progressive cleaning solutions and is preparing to launch a new range of solutions to key markets.

 

Through this acquisition Winning Brands Corporation will hold a portfolio of intellectual properties including product formulations, trademarks and retailer account listings. According to company CEO Eric Lehner it will be the intention of Winning Brands Corporation to replace hazardous chemicals in widespread use with safer alternatives.   The combined firm will focus on the development and launch of innovative environmental consumer cleaning products that are suitable for a variety of distribution channels in North America and internationally.  Winning Brands Corporation views environmentally progressive chemistry as vital in a world seeking solutions to rapidly escalating environmental issues.  “The importance of our job will stay high for an entire generation” says Lehner, “the need is huge, and the market is correspondingly impressive.”

 


This release may include projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable; it can give no assurances that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

 

Contact Information:                                                           Investor Relations:

Eric Lehner, CEO                                                                     Rhonda Windsor, Vice-President

Winning Brands Corporation                                                  905-898-0918

11 Victoria St., Ste. 220A                                                         roni@rogers.com

Barrie, Ontario, Canada 

L4N 6T3

(705) 737-4062 Tel

(705) 737-9793 Fax

Eric@WinningColours.com