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Winning Colours Multi-Cleaner® Goes E-Commerce

with Home Depot.ca

Internet Sales Now Extends Product Reach to Every Postal Address in Canada

 

October 2, 2006   Barrie, Ontario -  Winning Brands Corporation (PINK SHEETS: WNBD) announces that The Home Depot Canada has activated on-line sales of Winning Colours Multi-Cleaner® to supplement its national listing and qualification under Home Depot’s Eco Options program.  This extends the reach of Winning Colours Multi-Cleaner® to every home and business address in Canada.

 

On-line sales for Winning Colours Multi-Cleaner®   at The Home Depot is significant because it provides The Home Depot and Winning Brands Corporation with access to the full range of Home Depot merchandising opportunities for mutual success. The Home Depot  is the world's largest home improvement specialty retailer with 2,082 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico.  Eco Options is an initiative by The Home Depot to give consumers fresh environmentally friendly product options for their home using products that improve energy and water efficiency, air quality, reduce toxicity for a healthier lifestyle and save money.  Winning Colours Multi-Cleaner® is one of approximately 1,300 specially selected products for this category.  Winning Colours is an advanced clean-up solution gaining attention from consumers and industry for its versatility and safety.  It converts oil based (and other) messes into simple clean-up with plain water amongst many uses.  Winning Brands announced earlier that Winning Colours Multi-Cleaner® will be carried by Home Depot Canada’s Paint Department but be packaged with instructions for use in many household applications because of its kindness to skin and the environment.  On-line sales are an important addition to this marketing co-operation in order to enhance its impact.

Winning Brands Corporation CEO Eric Lehner regards this development as a milestone because it integrates the bricks and mortar retail presence of Winning Colours Multi-Cleaner® with the power of on-line sales for the best of both worlds.  “The Home Depot has taken a leadership role in connecting the dots.  We are fortunate to work with first rate partners and this step puts Winning Colours Multi-Cleaner® and The Home Depot into the Winner’s Circle together”.  The product can now be  ordered at www.HomeDepot.ca by entering Winning Colours into the search bar.     Winning Brands Sales Manager Lorne Kelly acknowledges the professionalism of Attila Bizony, National Accounts Partner Relations Manager of Dynamic Paint Products for laying the foundation for this special co-operation.  Lehner looks forward to extending Winning Brands’ listing to The Home Depot in the USA when conditions permit.

Winning Colours Multi-Cleaner® is manufactured by Winning Brands Corporation in North America (www.WinningBrands.ca).    The company’s mission is to replace hazardous chemicals in widespread use with safer alternatives.  Other initiatives include the substitution of Perchloroethylene in the Dry Cleaning industry with Solvent Free Solutions™ in proprietary Wet Cleaning systems with European appliance manufacturer Miele, the removal of chemical residue from fire fighter bunker gear through its ReGuard-4™ program and the launch of its KIND™ brand laundry products.

 


Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.  Release Nbr: 20

Contact Information

Winning Brands Corporation

Rhonda Windsor, Vice-President Investor Relations 905-898-2646  www.WinningBrands.ca , rhonda@WinningBrands.ca